The ritual
Skincare was never about the number of steps. It was about giving your skin exactly what it needs, consistently. Layering works from lightest to heaviest texture — each product preparing the skin for the next.
01
The foundation of every routine
Cleansing resets your skin so everything that follows can work. Too harsh and you strip the barrier. Too gentle and you leave residue that affects absorption. Look for a low pH formula. In the evening, double cleansing is standard Korean practice: an oil-based cleanser first, then a water-based one. In the morning, a single gentle cleanse is enough.
For: Everyone, every day
Explore →02
Prepare and balance
Modern Korean toners are not the astringent products of the past. They are lightweight, hydrating formulas that restore the skin's pH after cleansing and prepare it to absorb what comes next. Look for a formula suited to your concern: hydrating, calming, or gently exfoliating. Avoid alcohol-heavy formulas.
For: Dry, sensitive, or dull skin
Explore →03
Targeted care with active ingredients
This is where you address your specific concern. Serums and ampoules deliver concentrated actives directly where the skin needs them. Start with one targeted serum. Consistency with one well-chosen formula will always outperform rotating through many.
For: Anyone with a specific skin concern
Explore →04
Seal, protect, and support the barrier
Every skin type benefits from a moisturiser, including oily skin. It seals in the hydration and actives from the previous steps, reinforces the barrier, and maintains moisture balance throughout the day or night.
For: Everyone, morning and evening
Explore →05
The step you cannot skip
SPF is the single most evidence-backed skincare step. It prevents UV damage, slows visible ageing, and protects against hyperpigmentation. Korean sunscreens are lightweight, skin-friendly formulas designed to be worn daily. SPF 50+ always.
For: Everyone, every morning, without exception
Explore →+ Optional
Refine texture and support renewal
Chemical exfoliation — AHA, BHA, or PHA — is preferred over physical scrubs. BHA for congestion and oily skin. AHA for texture and radiance. PHA for sensitive skin. Evening only, after cleansing, before toner.
For: Dullness, texture, congestion — 1 to 3 times a week
Explore →+ Optional
Concentrated care for specific moments
A mask is a treatment, not a daily step. It delivers a more concentrated dose of actives for a specific concern. Sheet masks 2 to 3 times a week for hydration. Clay or exfoliating masks less frequently for deeper treatment.
For: Hydration or targeting — 2 to 3 times a week
Explore →Overview
| Step | For | |
|---|---|---|
| 01 | Cleanse — The foundation of every routine | Everyone, every day |
| 02 | Tone — Prepare and balance | Dry, sensitive, or dull skin |
| 03 | Treat — Targeted care with active ingredients | Anyone with a specific skin concern |
| 04 | Moisturise — Seal, protect, and support the barrier | Everyone, morning and evening |
| 05 | Protect — The step you cannot skip | Everyone, every morning, without exception |
| + | Exfoliate — Refine texture and support renewal Optional | Dullness, texture, congestion — 1 to 3 times a week |
| + | Mask — Concentrated care for specific moments Optional | Hydration or targeting — 2 to 3 times a week |
